This carrd is dedicated to provide information to support ROCKY's branding & recognition!
.brand reputation
Increasing brand awareness is one of the best ways to support an idol, as idols build their careers off of their image. An idol with greater selling power (advertisements with this idol bring in more revenue) will gain more opportunities for commercial advertising and therefore earn more money. If companies can see that an idol is gaining clicks and engagement on articles or videos, it increases the chances from them to get brand deals and offers.
-brand reputation ranking 101-
The Brand Reputation Ranking is being monitored by the Korea Business Research Institute and can be accessed through their website :
The Korea Business Research Institute explains:“The Brand Reputation Ranking is an index created through analysis of big brand data based on the finding that consumers’ online habits have a great influence on their brand consumption. Through individual analysis of 100 Idol Brand Reputation, we can measure positive & negative evaluation, media interest, consumer interest and amount of communication for 100 Individual Idol Brands. It also included monitoring results of 100 Idol Brand Reputation Editors.”
Participation index measures the volume of searches a celebrity has.
Search for ROCKY (라키) on different search engines like Google EN & KR, Wikipedia EN& KR Naver and Daum etc.
Stay on the page for at least 1-2 minutes, browse and engage with the content, don’t exit the page immediately
Scroll & browse on the page like a human
We encourage to search manually however here have compiled links of Rocky’s search results on linktree that you can visit:
Another way to aid in participation score is to use NAVER "TALK" section and write Rocky messages.
Media index measures the volume of media exposure there is through broadcast on tv & radio and press & their reactions
Media index measures the amount of news articles and comments mentioning ROCKY 라키
Like, recommend & share articles from Korean news outlets to help in this index
Communication index measures the amount of posts and comments on blogs, cafes and QnA section that mentions ROCKY 라키
Like & comment on Naver blogs mentioning him
You can also help in this index by making your own Naver Blogs:
Download Naver app
Don’t forget to include Rocky’s hashtags: #ROCKY #라키 #PARKMINHYUK #박민혁
Take note that your blogs must be set to "public"
You must include 라키 on both the title and the content
Post attachments (pictures, gifs) for each blog
You can create as many blog posts as you can
Community index measures the number of times ROCKY was mentioned on Social Media
Use Rocky’s hashtags on your posts / tweets on different Social Media platforms like Facebook, Twitter & Instagram
Copy & paste: #ROCKY #라키 #PARKMINHYUK #박민혁